red flower

Abundant and full of life

SPRING renewal

Transform daily moments into rituals of awakening—whether in shower, bath, or living space. Bloom alongside nature's annual miracle.

Like the first tiny blossoms pushing through thawing ground toward warming sunlight, awaken skin to its natural luminosity.

Transform TODAY

palo santo

smooth, smoky wood.

hints of shady, cool eucalyptus, copal bark resin and a touch of mountain grasses for a leafy green warmth.

Shop now

hammam

a layering of seven essential steps

to bring the body to a warm, illuminating glow. a ritual succession of healing, detoxification and relaxation.

Discover the bathing ritual

experience japan

in a bottle

stimulating blood flow through the body by blending layers of exceptional ingredients and pure scents deeply into the skin.

Release TODAY

gift with purchase $ 42

a value of up to

what we stand for

Our gesture

to the world.

Signal fires. Body language. Smoke signals

continuing what we started

beauty wellness FIRSTS

what we stand for

Our gesture

to the world.

Signal fires. Body language. Smoke signals

continuing what we started

beauty wellness FIRSTS

washes

cleansers

lotions & creams

scrubs & exfoliants

mists, oils & serums

soaks & buffs

hair wash

hair conditioners

masque & clays

lip balm

candles

diffusers

organic perfume

illuminating rose collagen renewal face serum

a daily practice

this is a pure product.

transform and illuminate for an instant boost of nourishing rejuvenation.

Shop now

diffusers

make a space complete

hand crafted organic room diffusers.

long lasting and infinitely refillable to imbue lasting scent to your space.

Shop home

candles

nature’s bloom

transported indoors.

pure flower essence fills a room
with the generous scent of just-picked flowers.

pick TODAY

the leader in ritual based face and body treatments

trailblazing beauty

The 10,000 Collection

Get very intentional about your beauty
with a revolutionary experience in
all-natural ingredients for supernatural skin.

add to your skin care regimen

our people

Creator of the Curve

find out what inspired founder,
yael alkalay, to build a company around
living fully in a sensual space.

More about Yael

"Thank you so much—my mom is absolutely blissed out with your products, especially the Moonflower Aromatherapeutic Oil, which she’s thrilled to find lingers and develops beautifully on her skin, making this the happiest I’ve seen her with a gift in a long time!"

– Oisín

icelandic moonflower aromatherapeutic body oil

" I can definitely say that everyone will find at least something they will love, not like, but love. Spa worthy, and will elevate your shower as well as bath routines to new levels"

– Shalom

italian blood orange hydrating hair wash

"The shampoo not only worked to clean my hair and leave a lovely fragrance but also made it feel silky and gave it a great shine as well as a pure delight."

– Sandy

"Thank you so much—my mom is absolutely blissed out with your products, especially the Moonflower Aromatherapeutic Oil, which she’s thrilled to find lingers and develops beautifully on her skin, making this the happiest I’ve seen her with a gift in a long time!"

– Oisín

" I can definitely say that everyone will find at least something they will love, not like, but love. Spa worthy, and will elevate your shower as well as bath routines to new levels"

– Shalom